Marketing Feasibility Analysis

For my data science class at University of Hawaii at Manoa, I conducted a feasibility analysis of a marketing campaign. A two year projection was calculated based off of Google Ads keyword data, seasonality estimates, noise and existing website data.

This project helped me gain a better understanding of data science and how to use statistics and programing techniques to make informed decisions based on available information. I have used these concepts to improve other projects I am involved in my professional career, and ultimately generated more revenue as a result, which is probably the best outcome I’ve had out of a university project thus far.

This project was developed as closed source for intellectual property management and security reasons, as such, the source code and results are not publicly available.